What Is LEGO?

Author(s): O'Connor, Jim

Science & Technology

Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always play well--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

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Product Information

General Fields

  • : 9780593092941
  • : Penguin Publishing Group
  • : Penguin Publishing Group
  • : 0.148
  • : May 2020
  • : .8 Centimeters X 13.5 Centimeters X 19.2 Centimeters
  • : books

Special Fields

  • : O'Connor, Jim
  • : Paperback
  • : 112